Tuesday, January 6, 2015
"This project gives the students an opportunity to apply everything they’ve been taught during the semester," instructor Gary Minkoff said of the assignment for his "Marketing for Entrepreneurs" class. "It makes the concepts being taught to them come to life."
Early in the fall semester, Rutgers Business School instructor Gary Minkoff gave students in his “Marketing for Entrepreneurs and Small Businesses” class an assignment that would test their ability to apply classroom concepts to a “real world” project.